Alice McCall

Womens, RTW

Femme, Classic, Couture

The alice McCALL brand was launched at Mercedes Benz Fashion Week Australia in 2004. In 2009, the brand began building an online customer base with the introduction of their online eboutique.

In 2010, alice McCALL opened their first boutique in Sydney's Paddington. Today, the brand is host to 13 Australian boutiques with stores located in Paddington, Sydney Westfield, Sydney Bondi, Chatswood Shopping Centre, Chadstone Shopping Centre, Chapel Street, Pacific Fair, Emporium Melbourne, Macquarie Centre, Miranda, Warringah Mall, Chermside and Claremont Quarter as well as

McCall has collaborated with various retailers, designing sell-out capsule collections for Topshop and General Pants Co. She has also collaborated with artists Eugina Loli, Alice Babich and Damon Downey to create standout, unique prints, runway shows and one off installations.